Every Link Matters

“For the want of a nail the shoe was lost,
For the want of a shoe the horse was lost,
For the want of a horse the rider was lost,
For the want of a rider the battle was lost,
For the want of a battle the kingdom was lost,
And all for the want of a nail.”

This epidemic has rightly been deemed a war. A war on ALL of mankind by an enemy none of us can see.

And some of the rules of war still apply.

Max Boot wrote years ago:

“Amateurs talk strategy. Professionals talk logistics. That well-worn saying, sometimes attributed to General Omar Bradley, contains an obvious element of wisdom. Modern militaries cannot fight without a lengthy supply chain, and the success or failure of major operations can turn on the work of anonymous logisticians”.

(And if you don’t believe me, or Max Boot, ask anyone who’s ever gone into battle. From the days of Genghis Khan to the war in Iraq or Afghanistan).

Same holds true today as this poster indicates:

If one link breaks, the chain falls apart.

So, we ALL need to do our jobs on our home fronts, to support our heroes who are on the front lines. They go into work every day knowing better than any of us how this exposes them and their families to this disease. But they go. They protect themselves as best they can/but they go.

And that’s what should be expected from the rest of us. Work safe. Work smart.

From the office (safely—wash hands, social distance, wipe things down)

Or from home.

In the factory that is producing all the supplies/ventilators (or a basic part FOR that ventilator).

In the warehouse (safely) that is receiving/storing/shipping the food and other goods

In the grocery stores that provide the various products to our communities that we all need to survive.

And in the many trucks that bring the product from the farm or factory—step by step (and know it or not, there are LOTS of steps involved) through the entire supply chain, and then (if you ordered online) right to your door, so you don’t have to venture outside any more than necessary.


And clearly, there ARE risks to us doing all the above/No Doubt. So MINIMIZE the risk as best you can. Work smart. Work safely That only makes sense.

But please, Please, PLEASE—FIND A WAY to KEEP DOING YOUR JOB so that the brave doctors and nurses on the very front line (WAY more dangerous) can do theirs.

We are all TRULY connected, not only as people, but through the supply chain that physically connects us all, even when we need to be apart

Stay strong, and thank you for your efforts.


-Jim Berlin (Founder & CEO)

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