Jim Berlin, CEO, Logistics Plus
Jim Berlin, CEO, Logistics Plus
I see that NYC teachers have again refused to go back to class to teach. They say they are afraid to go back to unsafe conditions. (Of course, they say they are afraid for others/not for themselves. Uh, huh)
And I get fear. As I’ve mentioned, when this all started I happened to be reading the book about the blitzkrieg nightly bombings of London during world war 2. Imagine how horrifying that must be. And different folks reacted differently to it.
Some would go into the bunkers, while others would not even bother. But the ones who went into the bunkers would come out once the all-clear siren sounded. But, for others, that was not enough. They stayed scared to come out. (Some may never have come out?)
Isn’t it the same here? In NYC there are virtually ZERO deaths/new cases down here for the past couple of months. Isn’t that enough of an all-clear siren? These teachers all say/rally that they care about educating “their” kids. But, if they really believed that, wouldn’t they just face their fear and take the first steps and get back into the schools (yeah, wear masks, social distance, wash your hands, create pods). How do they justify this when so many other schools have been open and their teachers back to work for weeks? (I’d think these parents here in NYC are seeing kids from all over the country going back to school and wondering “why not my kids?”)
Also, another, related thought: What if others (who were also afraid, I am sure—all through this deadly epidemic) stayed home?
Nurses? Doctors? Janitors? Truck drivers? Grocery store clerks? Warehouse workers?
People who DID THEIR JOB, even when scared and in WAY more danger back then than there is now. And—how dangerous is fighting these out of control forest fires? What if the tens of thousands of front line heroes fighting these west coast fires said, “Ah, it’s dangerous out there. I don’t feel safe going.” Where would California and Oregon be? What kind of country would we be?
I don’t know. I hate to judge others. But, really, is going to school to teach kids who need it and miss it all THAT dangerous? REALLY???
Here is the daily NYC chart of deaths from COVID-19.
Come on, folks! Be smart. Be careful. But—
Do Your Job! Just like so many millions of others have done through the months-long (and relatively successful) process of flattening this curve.
Just my 2 cents. Stay safe. But…
This article first appeared in the Post Journal on October 28, 2007, days after my brother returned from a once-in-a-lifetime trip to Las Vegas and a visit with his sports hero and a few other NBA legends.
The photograph below, which spans two pages in a hard-cover book entitled ”NBA at 50,” is of a man, who has his chin resting in his hands. The shot is taken from such a close range that one can read the inscriptions on the rings that he wears on each one of his fingers. Bill Russell, one of the NBA’s 50 all-time greatest players, knows all about rings and, more specifically, those of the championship variety. After all, between 1956 and 1969, the former Boston Celtics great led his team to 11 titles in 13 seasons.
Tack on two NCAA championships he won at the University of San Francisco and an Olympic gold medal and Russell is arguably the greatest winner in the history of team sports.
” … The only really important thing was to try and win every game,” Russell said in a quote accompanying the magnificent photograph, ”because when I got through no one could say, ‘Well, he was the best at this or that.’ The only thing that really mattered was who won. And there is nothing subjective about that.”
Not surprising, at least to Doug Berlin.
The Jamestown resident has literally carried the book – and figuratively decades of memories – all the way to Las Vegas, hoping to have his dreams realized by rubbing elbows with Russell, his lifelong hero.
So as Berlin sits down to eat breakfast last week at the ultra-posh Wynn Las Vegas Hotel and Casino – he was one of 30 campers to take part in the Bill Russell and His Legendary Friends Basketball Camp last week – he can’t believe what he’s seeing.
First, John Havlicek walks in, he the owner of eight championship rings and a former teammate of Russell’s. Sam Jones, another Celtic icon with 10 rings, soon follows and Berlin has to pinch himself to realize it isn’t all a dream.
At least he doesn’t think it is.
But then Russell makes his appearance. Berlin, a 53-year-old U.S. Postal worker who first saw the 6-foot-9 center at Madison Square Garden in the early 1960s, just about choked on his fresh fruit.
”He walked in front of me and I said, ‘It’s him, my hero,”’ Berlin recalled. ”It’s like I was watching him on a big-screen TV.”
Larger than life.
Berlin was finally snapped back to reality when he was tapped on the shoulder.
”Doug,” said a man known for his no-look passes, championship rings and ear-to-ear smiles,
”do you mind if I sit here?” Berlin’s new breakfast guest was none other than Magic Johnson.
Berlin was smitten with Russell upon seeing him for the first time during a visit to Madison Square Garden with his father Al more than 40 years ago.
”I saw the Celtics come out with those green shiny uniforms and then this guy came out and it was like there was a light on Bill Russell. … There were nine guys on the court and this vision.”
From that point on, Berlin emulated everything Russell did.
”I was the only Jewish kid on Long Island wearing low-cut black Chuck Taylor Converse shoes … and I was the only Jewish kid wearing the No. 6. … I could have gone any one of a million ways, but it just happened to be him. With my luck he was on a great team that won, which made it all the better.”
And even though his interest in the NBA isn’t nearly as great now as when the Celtics were piling up championships like cordwood, Berlin’s love for Russell has never waned.
”He’s been a hero all these years,” Berlin said.
Jim Berlin has been well aware of his younger brother’s love for the Hall-of-Famer, dating back to the days when the boys shared a bedroom in their Long Island home.
So a few weeks ago he decided to do something about it.
The website for Bill Russell and his Legendary Friends Adult Basketball Camp proclaims the four-day visit to Las Vegas as an ”incredible weekend filled with basketball skills and competition, fun and exciting games. Establishing acquaintances with this exceptional group will be the foundation for a most memorable event.”
Amazingly, there’s no embellishment in that description.
In addition to Russell, Johnson, Havlicek and Jones, the other ”legends” who appeared at the camp were Julius Erving, Clyde Drexler, Kareem Abdul-Jabbar, Jerry West, Charles Barkley and Ann Meyers-Drysdale.
In the middle of it all was Berlin, who read about Russell’s camp in The Boston Globe and thought it would be ”cool,” but never envisioned himself ever attending it.
That’s when Jim Berlin, the chief executive officer and founder of Logistics Plus in Erie, sprang into action.
”I got an email from my brother and he asked me if I’d seen the website,” Doug said. ”I wrote back to him and told him I had.”
”Pack your bags, you’re going.”
Despite initial reluctance, Doug was able to get the time off from work and finally agreed to take his brother up on the offer.
”He left me no wiggle room,” Doug said.
Added Jim: ”Once I heard Bill Russell was having his first fantasy camp, I said, ‘Doug needs to be there.’ ”
So on Oct. 17, Doug and his wife Maureen took a flight from Buffalo to Las Vegas.
They were eventually met by their daughter Erin, who flew in from Florida. Their sons, Matt and Mickey, received daily updates at home.
”I guess when Jim saw this,” Doug said as tears welled in his eyes, ”he knew it was made for me.”
The owner of a magnetic personality with the ability to carry on conversation with people in all walks of life, Doug was the only ”camper” who made the trip as the result of a ”gift.”
Still wired from the trip days later, Doug recalled a conversation with Russell’s daughter,
Karen, on the first day of the camp, during which he told her he was a mailman from Jamestown. When he mentioned that he was there courtesy of a gift from his brother, she was stunned, calling him the luckiest guy at the camp.
But Doug knew Ms. Russell wasn’t considering him fortunate only because he was in the company of these great players.
Rather, she realized how unusual it was for brothers to have the kind of relationship that the Berlins do, and that one brother was able to fulfill another’s lifelong dream.
”It’s not that he sent Maureen and I to Las Vegas, gave us ‘x’ amount of dollars and said, ‘Have a good time,’ ” Doug said, as he shook his head in disbelief. ”It’s that Bill Russell is my boyhood hero, who is doing this once-in- a-lifetime thing that Jim found out about and as soon as he heard about it, he said, ‘This would be great for my brother.’
”Here’s a guy who used to be a factory worker and really an ‘every man.’ He wrote scripts and he had a chance to go to Hollywood, but he had a family so he didn’t do it. So he worked at Red Star and it went under. He started his company on his own. In 10 years, he’s got hundreds of employees all over the world, and he hasn’t changed one bit.
”If you knew him 20 years ago, he’s exactly the same.”
Jim, meanwhile, said that sending his brother to Las Vegas ”made me feel great.”
”It’s so neat,” he said. ”He’s such a good guy, and he’s done so much for kids in the Jamestown community for 20 years, and he loves doing it. … It was kind of a way for me to give back.”
The legends and campers spent plenty of time together during their weekend in Las Vegas. Not only were there basketball games – Doug was on a team coached by West, Drexler and Meyers-Drysdale – but there were also ”mixers” and meals at the hotel, where Doug and Maureen had a suite on the 50th floor.
”The bathtub was the size of my bedroom at home,” Doug joked.
By the end of the weekend, Doug had managed to finish in fourth place in the hot-shot competition despite being hobbled by a pair of painful Achilles’ tendons. But, most importantly, he had had a chance to talk, to laugh and to sit down and have a meal with each of the basketball greats.
The autographs and photo opportunities were merely a bonus.
”They were all engaging and warm in their own way,” Doug said.
When it was time to say goodbye, the mailman from Jamestown sought out Russell one last time.
”I told him that he’s always been my hero and that he’d done nothing to diminish it,” Doug said.
A day later, back in Jamestown, he received a visit from another, more personal, hero – his brother.
”I told him the trip was the greatest,” Doug said. ”He just smiled.”
I’ve been spending much of the summer down here in Long Island, where I grew up. I’ve done this for many summers now and I enjoy getting “back to my roots” for a bit, and I feel I can still be PRETTY effective from here (though it’s nowhere near the same as actually being there—not a big fan of “remote” working having done it myself for a few years 🙂 )
Anyway, life here is pretty normal other than wearing masks – I hate it, but it’s better than not being able to do anything. The beach and the boardwalk are pretty normal and most people don’t wear masks there thank God 🙂 . Restaurants are also pretty open here. In the city, there is still no inside dining, which must suck for the restaurant owners. The city has tried to help offset that by allowing more creativity to create outside seating spaces. We went to a paella place on 2nd Ave one night and at 7 pm ALL the waiters, busboys, hostesses, the owners suddenly set up a half dozen tables, barricades, awnings, etc in the BUS LANE (new law allows that) to extend their 6 outside sidewalk tables to a total of 12. Not sure if they can make it with 12 tables, but better than six. Though I’m not sure what they will do when it rains or winter comes. Does not seem like many restaurants can survive here. That will be a shame.
That being said, it strikes me that in times like these it is those who are resourceful and creative and energetic and try to “find a way or make one” (my original thought for the day) who give themselves the best chance to survive this mess. You don’t hide under your bed or throw your hands up. You figure things out. You control what you can control (none of us control the pandemic’s course). You keep plugging.
We saw a thing on CBS Sunday morning last week about a champion archer who has no arms. He has taken a situation that would have many people “disabled” for life and not only learned to shoot a bow and arrow with his legs/feet but has become an expert at it. Here’s a guy who would have every reason to “hang it up” and think “woe is me” and feel sorry for himself and live a sad, unfulfilled life. But he didn’t. When I see stories like that, it reminds me of the resilience each of us has within ourselves (if only we can find it!) and that our species has to deal with hardships. We can do this!
I’m proud of how all of our folks have responded during this crisis. Staying strong, being on the job, finding a way or making one despite all the obstacles. In crises like this, some survive and some die. And while we can’t completely control what happens to us, we can surely have the right mindset and do EVERYTHING WE CAN to get through it and come out the other side even stronger/better.
Well, Megan, Yuriy and I got to the Detroit airport yesterday evening just in time to meet our first Delta Cargo charter I mentioned yesterday, arriving with a full plane load of PPE masks and other items for various American customers we’re delivering for. Awesome!
We actually arrived at the Same Exact Time as the charter did. Thank you, John and Hallie 🙂 and we met it on the tarmac as it headed into the gate. (Logistics, baby! 😀)
Incredible effort by all—Eileen and her team in China, Russel in Houston, Kelly, Megan, G2 and others here in Erie.
The ground crew quickly jumped to work and the entire plane was unloaded in 45 minutes.
Colleen was a most delightful hostess and took us to watch the entire process, and then to the Delta warehouse where we met Mohammed, who runs it. They were glad for the business (Detroit airport looked like a ghost town—sad). Both were upbeat and hopeful, even in a hotspot like Detroit, that we are at least beginning to emerge from all this and will be getting back to more normal business soon.
This could not have been possible without the help/hopefully fledgling partnership with Delta Airlines.
Unless you have been intimately involved in trying to book these charters, as Eileen and Russell and Yuriy and Kelly and Megan and G2 have, you really cannot fully understand how impossibly crazy it’s been. And not just “business is harder now because of the pandemic” tough. This has been WAY beyond that.
—Trying to place orders for product in China, where the demand has soared
—Manufacturers canceling promised orders
—Varying, very specific certifications required by customers/governments
—Other parties buying out/stealing orders that were being produced for us.
—Russell dealing with new rules, changes, cancellations of flights
—Trucks waiting in lines MILES long trying to deliver product to the airport.
—Chinese customs changing their export rules.
—US customs changing our import rules.
—Ground crews in China overwhelmed with the volume of cargo and planes.
—China changing rules regarding planes/crews/quarantines
—Eileen spending 24 hours straight at the Shanghai airport to help make sure our cargo all got loaded onto the RIGHT airplane 🙂
—And on and on and on.
And, whatever issues that WE/LP have been dealing with—Delta and the other airlines, had to deal with them, and many, many more (they are the actual OPERATORS in this picture!) Total chaos and constant changing, sometimes by the hour. Total Wild West.
And that’s amidst this time when airlines are already getting economically crushed by this pandemic. Tough, tough, tough.
So, it’s been very heartening that we have been able to work so closely with Delta (my favorite airline) with a little help from many of their top leadership, from Ed Bastian, their CEO, through their corporate leadership, and right down to the front line troops like Mohammad and Colleen.
If you have ever flown Delta, you know of the superior customer service and attention they provide. It was no different here. They, like us, know that even in tough times, you need to treat each other right. You find the patience and the creativity and the mental toughness and the resilience to navigate through, and they did. (The old John Wooden quote: “Tough times does not build character, it reveals character”.
A good and positive experience for our LP team, and a terrific result for our customers who will today be getting the masks and other personal protective equipment they ordered through us delivered to them. Success!
So, thank you, Ed, Shawn, Eric, Arthur, Mohammad and Colleen. Thank you from me, from LP, from our customers and from those who will now be able to feel safer and more secure as “inch by inch” we/all of us, continue to get through this awful mess. Thank you.
Onward! with a little help from our friends… 🙂
Jim Berlin, CEO, Logistics Plus
(click any of the three photos above to see larger version)